Getting Intentional About Culture

In this episode, CEO Shane Bauer and staff member Deann LaValley share why Pillar Bank chose CultureWise and how it helped bring clarity, consistency, and connection across the organization.

With 7 locations and 7 distinct cultures, Pillar Bank wanted more than mission statements and values that could feel abstract. What emerged instead were the Pillar Principles — 30 clear, behavior-based principles practiced one week at a time, led by employees from across the bank.

From weekly employee-led videos and peer recognition (Kudos) to real-time engagement insights, Shane and Deann explain how CultureWise created a bottom-up culture shift—one that feels more connected, more human, and more impactful for employees, customers, and the communities Pillar Bank serves.

When culture is shared, practiced, and celebrated, it doesn’t just change how people work—it changes how they show up.